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Saqlain Abbas

Hi, I’m Saqlain Abbas.

As a senior SEO specialist, I help businesses get found on Google and turn that traffic into leads and revenue.

Explore projects Hire me
Experience
14 years in SEO
Open to
Full-time roles and contract work
Saqlain Abbas

Expertise

Technical SEO

  • Technical SEO audits
  • Core Web Vitals
  • Schema markup
  • Site migrations
  • Indexation and crawl budget
  • Programmatic SEO

Content and on-page

  • Keyword research
  • Content strategy
  • Semantic SEO and topical authority
  • On-page SEO and internal linking
  • Content audits
  • E-E-A-T

Off-page and link building

  • Link building
  • Blogger and publisher outreach
  • Digital PR
  • Guest posting
  • Competitor backlink analysis
  • Backlink audits and disavow

Local SEO

  • Google Business Profile
  • Citation building and cleanup
  • Review strategy
  • Location and service pages
  • Local schema
  • Local SEO audits

AI search, GEO and AEO

  • Generative engine optimization (GEO)
  • Answer engine optimization (AEO)
  • AI citations and brand mentions
  • Google AI Overviews
  • ChatGPT and Perplexity visibility
  • AI SEO workflows

Growth and reporting

  • CRO and lead generation
  • eCommerce SEO
  • Competitor research
  • GA4 and Search Console
  • Conversion tracking
  • SEO reporting and roadmaps

Tools I work with

  • Google Search Console
  • Google Analytics 4
  • Google Tag Manager
  • Looker Studio
  • Bing Webmaster Tools
  • Screaming Frog
  • PageSpeed Insights
  • Chrome DevTools
  • Ahrefs
  • Semrush
  • Keyword Planner
  • Google Trends
  • Google Business Profile
  • ChatGPT
  • Claude
  • Perplexity
  • Gemini
  • Surfer SEO
  • WordPress
  • Shopify

Case studies

Growing affiliate revenue for a content publisher

Affiliate · 9 months

A content site that earns through affiliate partnerships. Traffic had stalled because dozens of thin, overlapping posts were competing for the same keywords.

  • Consolidated 30+ overlapping posts and redirected them to stronger pages
  • Mapped keywords to buying intent, from early research to ready to buy
  • Rewrote the highest-value pages as in-depth guides and comparisons
  • Moved affiliate placements to the points where readers make decisions
Organic clicks a month
33.6K
up 180% from 12K
Keywords in the top 3
47
up 7.8× from 6
Affiliate revenue a month
$4,150
up 131% from $1,800

Scaling organic traffic for a niche website

Niche website · 7 months

A site with steady demand but slow pages and almost no supporting content, so it rarely outranked larger competitors.

  • Cut page weight and got Core Web Vitals passing on mobile
  • Built supporting guides around the questions the audience searches most
  • Structured answers to win featured snippets
  • Linked the guides to the main pages with a clear internal linking plan
Organic sessions a month
124K
up 5.6× from 22K
Featured snippets
27
up 13.5× from 2
Mobile LCP
1.4s
down 63% from 3.8s

Winning non-brand signups for a SaaS product

SaaS · 6 months

A SaaS product in a crowded market with well-funded competitors. Nearly all signups came from brand and paid search, so the goal was to grow signups from non-brand organic search.

  • Found the use-case and comparison searches the bigger players ignored
  • Designed a landing page template and rolled it out across dozens of use cases
  • Kept every page specific to its use case, with its own examples
  • Built hub-and-spoke internal linking around the core product pages
Organic signups a month
800
up 95% from 410
Keywords on page one
320
up 5.3× from 60
Non-brand share of organic traffic
70%
up 42 pts from 28%

Contact

I’m open to full-time SEO roles and contract work. Send me a short note about the role or the project and I’ll get back to you.